What’s this RED stuff all about?
I thought you’d never ask. Just take a peek at this:

(RED)™ is a revolutionary program designed to eliminate AIDS in Africa.
“Lots of people here in the United States have been trying to deal with the
problems of Africa in a very serious way,” Bono says. “But not everybody has the
time to be an activist or put on their marching boots. So we said, ‘How are we
going to get the shopping malls involved? How are we going to get to where
people live and shop…?’”

By buying a (RED) brand T-shirt, a pair of jeans or even a cell phone, you
can help save lives. Part of your purchase will be donated to The Global Fund to
help those who need it most. Just the T-shirts that the audience is wearing
today will provide enough medication to prevent transmission of HIV from mother
to child for over 14,000 pregnant women. {source}

My thoughts:
Well, if you’re out at the mall and you see one of these RED products, then buy em all. Okay? Otherwise President Oprah is gonna hunt you down. On a serious note, this is an excellent Go Africa go! story because it highlights that a little money at the cash register can go a long way in fighting AIDS at the prevention stage. Remember, the T-shirts Oprah’s audience was wearing provided enough ca$h to purchase medication for about 14,000 pregnant women in order to prevent the transmission of HIV from mother to child. That’s amazing!